The development of special programs targeting ethnic markets is one of the foundations of Kipany's success as an independent sales agent. Kipany pioneered the creation of specific telecommunication campaigns geared toward ethnic markets, utilizing special offers and scripting tailored to the particular demographics of the Hispanic-American and Chinese-American communities.	Using outbound telemarketing, bill inserts, and direct response TV and radio, Kipany developed a progressive and highly sensitive marketing campaign resulting in increased sales and proving enormously beneficial for market bonding and branding.