Key to our direct marketing success is an in-house data coordination effort that has been developed for our priority use. Each one of our million plus orders are actively tracked on an ongoing basis and archived for future retrieval. Every day, we track 800 number networking concerns, monitor data connectivity paths required to insure optimum throughput, refine	and renew lists and target customer segments…and most importantly, think strategically and respond proactively to achieve our clients' marketing goals. Our data center also leads our efforts in list modeling and targeting.